My name is Cherine, and as the founder, I’d love to share my personal journey with you. For years, I struggled with negative body image, believing that losing weight would bring me confidence. This mindset led to battles with body dysmorphia, eating disorders, and depression.

Over time, I realized that my obsession with weight was a distraction from deeper emotional struggles. “Fat” isn’t a feeling—it’s a mask for what’s really going on inside. Once I understood this, I shifted my focus to addressing the real issues.

Determined to reclaim my health and inner strength, I became a certified fitness and nutrition expert. Through a balanced approach of exercise, nutrition, and self-compassion, I not only transformed my body but gained the strength and power to redefine my life.

Now, at 61, I’m proud of the strong, healthy body I’ve built. My mission is to encourage and guide women over 40 that it is never too late to gain muscle, become strong, and feel confident.