Today, more than ever, there is a renewed focus and awareness on health and fitness. People are truly beginning to understand how exercise not only helps your body, but your mind too. As a result, people are looking for more information on their journey to good health. But how do you find the right place to get quality information on health and fitness? There are a lot of blogs out there, and not all of them provide the best or most reliable information.
In this digital age, there’s no better place than the internet for finding the answers you need. Fitness apps, videos, and influencers can be a great source of information, but there’s one resource which can be a massive help: fitness blogs. If you’re a fitness business owner, you can learn a thing or two from the way some of the best fitness blogs package their content and engage with the reader. In this article, we’ll take a look at some key blogging statistics, what makes a successful fitness blog, and 12 fitness blogs you need to follow right now.
Fresh Blogging Statistics You Need to Know
Before we jump into some key influencers in the fitness blogging world, let’s break down some of the latest blogging statistics. It feels like blogging as a form of content marketing has been around for a while. It went through a brief moment out of favor, but it’s making a serious comeback.
Blogs have evolved over time into a well of users that fitness bloggers can then direct to different information and resources. For example, a fitness blogger might write an article on pullups, and then provide a video or PDF with all the information the user needs to get started themselves.
Think of blogs as the lobby to the fitness gym, directing you to the resource or room you need to get fitter and improve your workout routine.
Over Half of Online Traffic Comes from Organic Search
According to Bright Edge, organic search remains the dominant source of web traffic, coming in at 53.3%. This shows that organic search is still a valuable marketing strategy. By focusing on SEO and building content that boosts organic search results, you can see how blogging still has a significant role to play in content marketing.
The Average First Page Result on Google Contains 1,447 Words
On the first page of results on Google, the average word count is 1,447. Longer content tends to accumulate more backlinks than shorter posts, which is beneficial in getting your page higher on search pages. Longer form blogs are also a great opportunity to position your business as an authority in the fitness industry.
